Here are the best marketing ESPs for developers so you can build and send campaigns with ease. Creating and sending quality emails is an easy way to push ahead of the competition. It’s important that ESPs don’t just solve the needs of marketers but developers as well. It’s all about tables and inline CSS to create emails that really stand out-without getting flagged as spam. Plus, most email clients only support a subset of HTML and CSS to cut down on spam.
Let’s face it, HTML emails tend to be left behind when it comes to web development. These emails need to be mobile-responsive, easy to read, and well designed.
This is a third-party service that does a lot of the heavy lifting for developers, yet the ball is still in their court. Most marketing or transactional emails for companies are sent through an ESP or email service provider. With numbers like that, developers need to get serious about their email development. Experian even values these transactional emails as 8x more powerful than marketing emails. These are tied directly to the codebase, and these are the emails that prove the biggest ROI. Most developers aren’t very involved in marketing emails and spend more time with transactional emails that might be app or web-generated. It’s a vital tool not only for businesses but also developers. That makes it more powerful than paid search, display ads, social media, and affiliate marketing. In fact, email marketing brings in an ROI of $44 for every $1 spent. Best Marketing Email Providers for DevelopersĮmail marketing is alive and better than ever in today’s world.